Trend Forecast 2026
Beauty, Hair & Wellness Shifts You’ll See Everywhere This Year
Every new year brings a wave of fresh beauty energy, and 2026 is no different. This year, it’s all about pared-back routines, refined finishes, and a focus on wellness that works as hard as your beauty products do. From hair to skin to self-care, here are the shifts you’ll be seeing everywhere in the months ahead.
1. Effortless, Healthy Hair Takes Centre Stage
Say goodbye to over-styled, high-maintenance hair. In 2026, embracing hair that looks healthy and easy to manage is on the rise. Think glossy blowouts, undone waves, and cuts that grow out seamlessly. The trend is all about low-effort, high-impact styling that enhances natural texture.
Pro tip: A detangling spray is your new must-have for keeping strands smooth and frizz-free without weighing them down. We’re obsessed with O&M Know Knott Detangling Spray - infused with cold-pressed organic oils, it hydrates while making brushing a breeze. Perfect for those “wash and go” mornings.
2. Skinimalism 2.0
The less-is-more approach to skin is evolving this year. Instead of layers of product, it’s about smart multitaskers that deliver results without complicating your routine. Expect to see products that blur the line between skincare and makeup. Think tinted serums, glow drops, and SPF-rich moisturisers that double as a primer.
3. Brows & Lashes, Softened
2025 was all about laminated, bold brows and full, fluttery lashes. In 2026, we can expect a shift toward softer, more natural finishes. Brows are still groomed and defined, but with less of a structured “done” look, while lash lifts will continue to dominate over extensions for that natural, wide-eyed yet effortless effect.
4. Wellness Becomes Beauty’s Best Accessory
The beauty conversation in 2026 is extending beyond products - it’s about the rituals that keep you glowing from within. Sauna sessions, lymphatic drainage, and cycle-synced treatments are stepping into the mainstream as women prioritise routines that align with their health. The result? A more balanced, holistic approach where wellness is just as important as skincare.
5. Seasonal Colour, Simplified
This year’s colour trends are chic but wearable. Expect warm honey blondes, chocolate brunettes, and glossy deep reds to dominate. On nails, we’ll see a return to pared-back neutrals alongside bold-but-classic pops like cherry red and deep navy. The common thread? Shades that elevate everyday style without feeling over the top.
2026 is the year of effortless refinement. From your hairbrush to your wellness routine, every detail is about looking polished without overdoing it. Ready to step into the trend cycle with ease? Start with a product upgrade: try O&M Know Knott Detangling Spray for strands that feel as effortless as the year ahead.
